annabcn grew from a vision shared by its founding members. A dynamic and open company was created with the hope of succeeding in offering different lines and styles with an avant-garde base.
annabcn is a company that aims to claim a niche in the market for alternative types of jewelry. It knows that it isn't alone. It faces all challenges with experts and trained workers on its side.
annabcn reaffirms simplicity and reflects artistic exellence. It believes in the elegance of simplicity including the basic and modest. It claims the right to create for the sake of creating, to say "because that's the way it is" with their jewelry. On the other hand, they are still able to answer the very explicity "why" with regard to why they have made a piece as it is.
From the perspective of jelwelry as a personal object, excluding all boasts, as a product of a dream, and as a very private and personal desire or reality, annabcn transforms the object found in everyday life, and gives simplicity and spontaneity to those elements which in themselves are ostentatious.
annabcn strives to involve the buyer in understanding their jewelry. It wants to captivate as well as charm.
The wordplay in the name is no coincidence nor is it due to a linguistic mix-up. The fusion of Catalan and German represents where annabcn annaspielt annabaut is from and what it is all about.
anna, which is a common woman's name on three or four continents, represents the feminine spirit of the company and the multi-cultural inspiration of its founders.
bcn, which is an abbreviation for the city of Barcelona, is the hometown where the company was founded and where it is currently located. It's a very Mediterranean and cosmopolitan city, two adjectives which annabcn aims to be.
Overall annaspielt annabaut applies a distinct philosophy in order to face the world of jewelry. It mentions two basic words: play and build (spielt und baut). It suggests a way of doing things; by playing with form and materials in order to build a final product that incorporates an intrinsic value which wants to be transmitted.
annabcn invites you to the other jewelers.
Try it with the following Offspring collections: Gifts from the Sea, Jewels from the Earth, and Fruits from the Garden.